Our North Star
A company's North Star can be defined as a set of guiding principles to help steer an organization in the direction of the North Star.
A company's North Star can be defined as a set of guiding principles to help steer an organization in the direction of the North Star.
Getting a new home with a nice kitchen and swimming pool is important. But what is usually most important is that you will be closer to your relatives. You will be able to see your aging parents much more often than in the past. Your parents will be able to spend more time with their grandkids. Your drive to work will be closer, so you will be able to get to spend more time with your friends and family doing more of the things you love.
As luxury real estate agents, we feel the most important part of our jobs is reminding people of those things with our marketing to get them to their new destination. When we look at a property, we don't think of it as a 4/3 with a 2 car garage. We think of it as a place where a young couple is going to raise their family. We look at it as a place where kids are going to meet their best friends. We look at it as a place that will create the family's best memories of their lives.
We do our best to make sure that everyone that we work with remembers all of those things, especially because buying or selling a home is a roller coaster ride of emotions. When those involved in the process are aware of that constantly, it makes the process more exciting and less stressful.